Watch Rabbi Slatkin, founder of Slatkin Communications explain what the most important ingredients are to creating a company culture that works to give you the results that you want.
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While working with a dentist on his marriage, I showed him how to be a better communicator with his wife. What happened next was very interesting... He went on to use the communication technique that he had learned in session and decided to implement it with his customer base, (unbeknownst to me until he called me up to share how much more $$$ he made using the strategy)Knowing that his patients are often uneasy about their dental treatments and sometimes push off making purchasing decisions and appointment scheduling, he used the technique he had learned with me to help reduce objections, serving to validate and prepare the receiver to be a better listener, which allowed him to "sell" many more of his services.Before we let you in on what that one strategy was, it's important to take a minute to note, that becoming a better communicator is NOT about a trick or manipulating.Ultimately, our goal for you is that communicating well with others becomes as easy a habit for you as brushing your teeth!It's NOT about trying something on someone else, it's about becoming a more conscious person.And when you do become a more conscious individual...All of your interactions are more meaningful and effective. Your employees trust and appreciate youYou are more confident about knowing how to share your message.We're here to support you on that path- so you can get to that end goal. Along the way, we're going to share with you some helpful communication techniques.The neat thing is that once you implement some of these strategies, you WILL actually become that conscious communicator, naturally.So here's the goal.You want to put people at ease.How do you do that?By mirroring and validating their concerns.Repeating back verbatim what a person is expressing seems a little robotic, but what it actually does, is allow the person to hear themselves and also feel like you really GET them. So a patient that is saying, "I'm really afraid I'm going to need a root canal and I don't want to go that route so I'll just wait and see what happens with this cavity"The dentist could say, "I highly discourage you from doing that, if you wait, the cavity will only deepen and worsen and then the root canal will be more dangerous..." which will only cause the patient's eyes to glaze over.In our case, this smart dentist decided to mirror the patient's fear and say, "So you're wondering if you should push off a full evaluation of a potential root canal and just wait to see what happens with your cavity, because you're afraid to go the route of a route canal is that right? Well that makes sense, because root canals can seem scary"See the difference? You can do this too! Put your employees at ease when they share a concern with you, validate unhappy customers, it's much easier than you perhaps previously thought!If this dentist could do it, you can! After all, you don't have to pull people's teeth at work! You just have to comfortably convey your expectations of them and listen to their concerns.
Does your company need a communication overhaul? You're not the only one. Talk with us about how we can educate and inspire your audiences.
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